LookAlike

Read this first

This tool does not predict revenue, sales, foot traffic, or whether a store would succeed. It measures observable neighborhood resemblance on open US Census and Overture Maps data — and nothing more. It is a way to decide where to look, not a recommendation to open. See What it is (and is not).

Discovery, honestly

Reverse-engineers where a brand operates by profiling the census tracts its stores sit in, then ranks every continental-US tract by resemblance — with a transparent, per-feature explanation for every match.

A market-screening workbench

Reweight the factors, compare two brands, focus a metro, check robustness, shortlist candidates, and export a print-ready report. Tour the features →

Real open data

US Census ACS, TIGER/Line boundaries, Overture Maps points of interest, and OpenStreetMap store locations — all free, no API keys. Data sources →

Bring your own footprint

Upload your stores (optionally with revenue and failed-location flags) to profile against your winners and avoid lookalikes of your failures. Custom upload →